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From Basics to Latest Marketing - Digital Marketing Course

Advance your digital marketing career with our hands-on course! Gain practical skills in SEO, Social Media Marketing, Content Creation, Paid Advertising, and E-commerce web design using the latest tools. We also focus on communication, teamwork, and critical thinking to help you become a well-rounded professional in the fast-changing digital landscape.

And there's more! Earn a digital marketing certification, connect with industry experts, and receive career guidance support. Start your journey into digital marketing with us – enroll today!

5.0

100% Job Assistance
Best Classroom/Online Training
2 Months
LIVE Project
Real-Time Experts as Trainers
Certifications

Admission Enquiry

What you’ll learn?

Understand Local SEO: Gain a deep understanding of Local SEO principles and learn how to implement effective strategies to boost your online visibility and attract more local customers.
Learn Website Development Fundamentals: Learn the essential elements of a local business website, including website structure, user experience, and mobile optimization.
Social Media Marketing Mastery: Discover how to leverage social media platforms like Facebook, Instagram, and Google My Business to connect with your local audience and build brand awareness.
Google Ads Fundamentals: Master the art of creating targeted local Google Ads campaigns to reach potential customers actively searching for your products or services.
Content Marketing Strategies: Learn how to create high-quality, engaging content that resonates with your local audience and improves your search engine rankings.

Course Content

Introduction

Overview of Digital Marketing and its importance in today’s business landscape.
Understanding the difference between organic and paid marketing strategies.
Introduction to key tools like Google Ads, SEO tools, and social media platforms.
Setting up a basic website and digital presence for businesses.

Module 1: SEO & Website Optimization

Mastering Local SEO to enhance visibility in local searches.
Optimizing website structure, UX, and mobile responsiveness.
Keyword research and content optimization for higher search rankings.
Implementing on-page and off-page SEO strategies.

Module 2: Social Media & Paid Advertising

Running effective campaigns on Facebook, Instagram, and Google My Business.
Creating engaging content and graphics for brand awareness.
Setting up Google Ads and targeted PPC campaigns.
Analyzing campaign performance and optimizing ad spending.

Conclusion

Hands-on project – running a live digital marketing campaign.
Measuring campaign success with analytics and reporting tools.
Developing a comprehensive digital marketing strategy for businesses.
Earning a Digital Marketing Certification and career guidance support.

After This Course, You Will Be Able To:

Implement Local SEO strategies to improve business visibility.
Design and optimize business websites for better user experience and rankings.
Develop social media marketing strategies for brand engagement.
Create and manage Google Ads and paid advertising campaigns.
Develop content marketing plans that attract and convert customers.

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